Own smarter,
Buy better

We help you drive smarter - whether you're owning or buying

Let's optimize your ownership costs based on your driving habits.

The Car Buying Challenge

Buying a car feels exciting, but hasty decisions can leave you with years of hidden costs and financial strain.

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Desire Vs. Need

A neighbour’s new ride or glossy ads can tempt you into picking a car you never planned for.

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Dealer Driven

Dealers push loans or add-ons that suit their earnings, but add to your long-term financial burden.

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Comparison Chaos

Scrolling through endless “best car” reviews leaves you confused with multiple opinions without any clarity whatsoever.

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Hidden Expenses

It’s never just the EMI. Fuel, insurance, servicing, and depreciation quietly drain your pockets over time.

Our expertise

Smarter Choices for Every Car Owner

From picking the right car to managing fuel, insurance, and maintenance, we simplify decisions that affect your pocket. Whether you’re buying your first car or improving ownership of your current one, our clear, expert-backed guidance helps you save money and avoid costly mistakes.

Car buyer’s hub

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Car owner’s hub

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Solve your doubts with our FAQs

Your answers made easy

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Ideally, you should spend no more than 40% of your annual income. This will help you keep EMIs, insurance, and maintenance costs manageable without straining your monthly budget.

RTO registration, road tax, pollution certificate, and insurance renewals are recurring expenditures that add to the ownership costs. Missing them may result in fines, higher premiums, or even issues during resale.

Beyond the purchase price, hidden costs of car ownership include factors like insurance, registration, road tax, servicing, fuel costs, and depreciation. These can add up to 30% of your annual ownership costs.

Compare interest rates, tenure, and processing fees across banks. Pick a loan where EMIs are under 20% of your monthly income. This will help you keep the repayment stress-free.

Yes, at least third-party insurance is legally required in India. Comprehensive plans cost more but cover theft, accidents, and natural damage. These save you from incurring big repair bills later.